about packaging

Thursday, 18 July 2013

Jewelry | packaging
Jewelry | packaging
Jewelry | packaging
Jewelry | packaging

Acho que todos os criadores a dada altura se debatem com uma questão importante: o modo de embrulhar e entregar o produto ao cliente. No caso da joalharia essa questão é ainda mais delicada, porque a embalagem transmite a imagem da marca, deve ser adaptada ao tamanho, ao transporte e eventualmente ao modo de guardar a peça depois da compra.  Por outro lado, o preço demasiado elevado da embalagem poderá (e deverá) reflectir-se no preço final do produto e nem todos os clientes estão interessados em pagar mais por isso...

Depois de muito pesquisar, confusa com alternativas de preços, cores e tamanhos, optei por personalizar as embalagens e fazê-las eu própria, pelo menos enquanto não encontrar uma solução que me pareça mais eficaz. Neste momento, as jóias são entregues numa embalagem de feltro adaptada ao seu tamanho, capaz de acondicionar bem a peça, não só durante o transporte, mas também depois, quando deverá ser guardada com cuidado para maior durabilidade.
Deixo-vos com imagens da pulseira Articular em prata, enviada recentemente para a Austrália - protegida pela suavidade da embalagem em feltro, acompanhada por um certificado que identifica a colecção, a referência e material em que a peça é feita - tornando cada embrulho único.

Que vos parece?
E vocês, como resolvem o problema da embalagem adaptada ao vosso produto?

EN
I think all designers at some point are faced with an important question: how to wrap and deliver the product to the customer. In the case of jewelry this question is even more delicate, because the packaging should convey the brand image, must be adapted to the size, transport and eventually the way to storage the jewel after purchase. On the other hand, a very high price of the package may (and should) be reflected in the price of the product and not all customers are interested in paying more for it...

After much searching, confused with alternatives of prices, colors and sizes, I chose to customize the packaging and make it myself, at least while I don't find a more appropriate solution. At this time, the jewels are delivered in a package of felt adapted to its size, able to pack well the piece, not only during transportation, but also later, when it should be stored carefully for durability.
I leave you with pictures of the Articular bracelet in silver, recently sent to Australia - protected by the softness of the pack in felt, accompanied by a certificate that identifies the collection, the reference and material in which the piece is made - making ​​each package unique.

What do you think?
And you, how do you solve the problem of packaging adapted to your product?

4 comments:

  1. I have the same problem! So far mostly everything fits into craft boxes, which I really like and it gives a uniformity to the packaging.
    But for the bigger things I try to find boxes to recycle and reuse as packaging by covering them with craft paper. It's a bit tricky but has worked so far.
    I love your choice of felt, the color is simply amazing and really works well with your jewelry!
    aleka

    ReplyDelete
    Replies
    1. I'm glad you like it Aleka! I think I'm constantly thinking about a better way to solve this problem ever since I started selling my creations - I really like boxes, but I still haven't found a jewelry box that looks good without being a bit too expensive, and adaptable to the different sizes I need... so I decided to create a solution myself! That's why we're creatives, right? ;)

      Delete
  2. Mais original não podia ser, está muito lindo Ana, parabéns! :)

    ReplyDelete

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